Everyday Heroes & Leaders
A few years before the attack on 9/11/2001, I produced a PSA that was the essence of what Motorola did for the marketplace. Here’s the spot in 1999. The goal was to “write” with pictures. It only has 35 words (spoken or on-screen) in 92 seconds.
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Categories: Brand Journalism, Public Policy, Technology
Brand Journalist, Branding, builders, communication, Crisis Communication, FDNY, fire-fighters, fire-rescue, Gulf War, inventors, military, Motorola, Oklahoma City bombing, police, PSA, Public & Media Relations, public safety, public service announcement, Reputation Management, teachers, Technology, video, Video & YouTube, wireless, writing
