Portfolio projects in the Technology market

Mike has a diverse background in writing, producing, and marketing in the technology market space.  His education includes ocean engineering (oceanography, civil, mechanical, and electrical engineering) and journalism plus a master’s in communications.  Early in his career he worked as a field engineer for a state-of-the-art geotechnical engineering lab and since then as a writer and producer for IBM, Motorola, Icom-America, and many others.  He is a specialist in brand journalism.

He is the recipient of a 1989 New York Film Festival Award and cover stories on PC Magazine, New Media Magazine, and others – plus exposure on ABC’s Good Morning America and NBC’s Today Show – for an IBM multimedia production he produced to show what the Web would be like when it went “live” in 1995.

Before he left IBM, Mike’s final multimedia production was about the Archivo General de Indias (“General Archive of the Indies”) in Seville, Spain.  The production was about how IBM helped the document repository of extremely valuable archival documents illustrating the history of the Spanish Empire in the Americas.  The presentation won a $50 million account from the Vatican.

Mike was the marketing & public relations communication manager that devised and handled the initial crisis communication program, for a technology issue with the iDEN product line, two days after joining Motorola in 1995.

He then went on to produce a multimedia presentation to show Craig McCaw about Motorola iDEN technology.  Mr. McCaw invested $7 billion.  Mike then led his team to produce the content to launch Nextel.  Five years later, he produced the video that helped the iDEN i1000 win “Product of the Decade” from Business Week Magazine.

Another big win Mike produced was the Motorola technology presentation to the Premier of China and his delegation during their visit to the City of Chicago.  The Motorola order was $1.2 billion.



COVER STORY: IDAS™ and SWAT: The Right Combination for Mission Critical Mutual Aid

By R. Michael Brown, Special to Icom America
December, 2009

When most citizens think of a police Special Weapons and Tactics (SWAT) team, they think of guns, helmets, and body armor.  But ask any SWAT team member what’s the most important piece of equipment they have, they’ll tell you it’s their radio communication system.

Westshore Enforcement Bureau (WEB) is a mutual aid SWAT team made up of highly trained police officers and paramedics from several small communities outside of Cleveland, Ohio.  In a training exercise last year, they discovered that officer radio transmissions from their analog system were showing up on scanners and broadcast on the Internet.

“Imagine being in an active shooter situation and the bad guys can monitor what SWAT is saying,” said Bob Close, VP of Cleveland Communications.

That’s when Pat Fiorilli, WEB SWAT Unit Commander, contacted John Williams, Icom RF Marketing Representative, and Williams referred the project to Close.

“Cleveland Communications is known for custom solutions and going out of our way to meet a customer’s needs,” said Close.  “There can’t be a more important need than mission critical communications for SWAT, public safety, and medical emergencies.”

“We put together an Icom® IDAS™ digital/analog system and showed the WEB SWAT team what happens on a scanner when you transmit digital,” he said. “There was just a low level hum because of the voice scrambler. You couldn’t hear a word. The team was so impressed they placed an order for repeaters, 4 digital IC-F6061D mobiles for their SWAT vehicles, and 25 digital IC-F4161D portables.”

The different community police and fire departments, state police, and National Guard have different radio systems so the SWAT communications van carries an Incident Commanders’ Radio Interface™ (ICRI) unit.  It provides radio cross-band (VHF, UHF, 800MHz), cross platform (digital/analog, trunked/talk-around, AM/FM) capability for any possible mutual aid operations with any agency.  The IDAS system integrates seamlessly with the ICRI.

The benefit of the Icom IDAS system and digital radios, is that they can talk and listen to both digital and analog radios from multiple departments that supply SWAT personnel, a unique feature that sets Icom apart.

“That way the departments that have old analog radios can communicate seamlessly in mixed mode with the Icom digital radios.” said Close.

“We used a portable waterproof Pelican™ case to house the Icom IC-FR6000 repeater,” he said. “They carry it in one of their vans for on-site communication and can move it from place to place on foot or traveling in a vehicle.  That’s a unique way to use a repeater but we set it up to make it work.”

They modified the case to plug the repeater into the vehicle systems for power and roof antennas, or it can run self-contained.

“WEB SWAT has been testing their radios during training exercises and we continue to tweak the custom system for optimum performance.” said Close. “The great thing about Icom and IDAS, it’s an integrated system and easy to configure, program, install, and train users.”

The team is so happy with the system and the ruggedness of the radios that they’ve added 2-3 additional mobiles and 25 more portables in the 2010 budget.

In addition, Close said, “The total IDAS solution, all-in with radios included, is about one-third less than other products. That’s helping a lot with tight government budgets right now.  Customers can do more for less.”

“Cleveland Communication is continuing to attend SWAT training exercises and provide engineering support as they roll out the system,” said Close.  “Lives depend on it.”
GO! Motorola Technology

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